“Casper's nav has more mattresses than most people have had relationships.”
Strong DTC brand with elite credibility (110K+ reviews, clear guarantees) but drowning visitors in 8 mattress SKUs and a mega-menu that requires a PhD to navigate. The paradox of choice is costing conversions.
4 things quietly costing you money. We counted.
No black box. Here's exactly what we analyzed.
https://casper.com/
ecommerce
aiOS will implement 5 fixes on your site for you. 9 points of upside, hands-off. Your entire AI team, one text away.
An aiOS content agent would rewrite your hero to lead with sleep outcomes (not discounts), add the missing comparison table by pulling specs from your product pages, and surface your 100-night trial in the H2 — all while keeping your brand voice intact. You'd approve the new hero from iMessage, and it'd be live in 10 minutes. No Figma, no dev tickets, no 6-week roadmap.
Gen runs these from iMessage. No tab hopping.