Instagram Roasted
@hilotownmarket

@hilotownmarket

Hilo Town Market
11kfollowers
964posts
0.54%engagement
dailycadence
aiOS
AI Roast · 60 sec
H
Hilo Town Market
@hilotownmarket
Score0D·Leaking reach
Roasted byaiOS·myaios.app
The roast
10k followers, 0.54% engagement—your audience ghosted harder than tourists in winter

You're posting daily to an audience that stopped caring months ago. The content screams 'event reminder' not 'must-attend experience,' and your captions read like flyers stapled to a telephone pole.

I nominateandto get roasted

Scorecard

Positioning0
Hook strength0
Grid cohesion0
Cadence0
Engagement0
Content mix (recent)
image3
video8
carousel_album1

What works

  • Consistent posting rhythm
    Daily cadence shows up reliably—you're feeding the algorithm, which is more than most local businesses can say.
  • Video-first approach
    8 of 12 recent posts are video, which is smart for 2025 Instagram. You understand the format shift.
  • Community-rooted messaging
    The 808 Day Block Party post hit 228 likes because it felt like an actual event, not just another Friday reminder.

What's killing your reach

  • Zero hook diversity—every caption is a calendar notification
    high
    Your top posts all start with 'It's Friday!' or 'Saturday night is here!' You're not opening loops, teasing stories, or creating FOMO—you're just announcing the same thing 52 times a year. No one scrolls Instagram for a weekly alarm.
  • Engagement rate is catastrophic for your follower tier
    high
    0.54% when you need 1.5–3% minimum. That means 99.5% of your audience scrolls past without stopping. Your followers are dead weight—they followed once, never came back.
  • Bio is a flyer, not a brand
    high
    'Every Friday | 5pm - 9pm' tells me logistics, not why I should care. Is this Hilo's best food scene? A cultural hub? A date-night destination? You're invisible to anyone who doesn't already know you.
  • No content strategy beyond event promotion
    medium
    Where are the vendor spotlights? Behind-the-scenes prep? Customer testimonials? You're a night market with 964 posts and zero storytelling—just 964 variations of 'come tonight.'
  • Captions lack CTAs or engagement bait
    medium
    Not one 'Tag who you're bringing' or 'Which vendor are you hitting first?' You post, you ghost. Instagram rewards conversation, not broadcast.
  • Following 2,199 accounts screams desperation
    low
    You're following 20% of your audience size. It signals 'please follow back' energy, not authority. Trim that to under 500 and look like a brand, not a bot.

How we roasted your profile

No black box. Here's exactly what we analyzed.

Public profile

@hilotownmarket

Bio + positioning

HILO TOWN NIGHT MARKET Every Friday | 5pm - 9pm Venue…

Grid cohesion + hook strength

Last 12 posts analyzed

Engagement rate

54.00% across recent posts

Posting cadence

daily

Content mix

IMAGE 300% · VIDEO 800% · CAROUSEL_ALBUM 100%

Model: Claude reads your profile the way a first-time visitor would. No auth, public data only.Benchmarked against: top creators in your nicheLimits: public data only, no auth

Exact fixes

  1. 1
    Rewrite your bio to sell the experience, not the schedule
    medium impact
    Try: 'Hilo's Friday night ritual 🌺 Live music, local eats, island vibes | Downtown Hilo, 5–9pm | Book your event 👇' Position as a cultural staple, not a pop-up.
  2. 2
    Rotate 5 hook templates to stop sounding like a broken record
    high impact
    Monday: Vendor spotlight ('Meet the chef behind...'). Wednesday: Throwback moment ('Remember when...'). Friday AM: FOMO teaser ('Tonight's lineup includes...'). Friday PM: Live story recap. Sunday: Community shoutout. Stop opening every post with the day of the week.
  3. 3
    Add engagement-driving CTAs to every caption
    high impact
    'Tag your crew,' 'Drop a 🌺 if you're coming,' 'Which food stall is your go-to?' Give people a reason to comment—comments = algorithm juice.
  4. 4
    Create a content pillar system: 40% event promo, 30% vendor stories, 20% community UGC, 10% BTS
    high impact
    Right now it's 95% 'come tonight.' Diversify so your feed becomes a destination, not a reminder app. Interview vendors, repost customer videos, show setup at 3pm.
  5. 5
    Unfollow 1,700+ accounts and clean up your follow list
    low impact
    Keep under 500—only vendors, partners, and Hilo community accounts. Looking desperate kills trust before anyone reads your bio.
Ready to fix this?

Your profile needs urgent triage.

aiOS will implement 5 fixes on your Instagram for you. 50 points of upside, hands-off. Your entire AI team, one text away.

How aiOS fixes this

An aiOS digital employee would write 30 days of varied hooks in your voice (vendor spotlights, FOMO teasers, community stories), schedule them at your audience's peak engagement windows, auto-reply to DMs with event FAQs and vendor booth availability, and surface which content formats are actually driving foot traffic—all controlled from iMessage while you're setting up tents on Friday afternoon.

Roast another
No credit cardSetup in 60 secondsCancel anytime
Then just text Gen to ship it
  • Fix this on my profile: Rewrite your bio to sell the experience, not the schedule
  • Fix this on my profile: Rotate 5 hook templates to stop sounding like a broken record
  • Fix this on my profile: Add engagement-driving CTAs to every caption

Gen runs these from iMessage. No tab hopping.

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Email me the full playbook for fixing @hilotownmarket
Roasted by aiOS · myaios.app/roast · 8/9/2026
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