“Three calculators before a 'Buy Now' button — this is B2B foreplay, not conversion.”
Vanillator ships a legitimately differentiated product (3.54% vanillin is real science) and proves it with lab data and interactive ROI calculators. The problem: they buried the actual purchase path under 378KB of educational theater. Most buyers will bounce before they find the order form.
5 things quietly costing you money. We counted.
No black box. Here's exactly what we analyzed.
https://vanillator.com/
ecommerce
aiOS will implement 5 fixes on your site for you. 14 points of upside, hands-off. Your entire AI team, one text away.
An aiOS sales agent would turn those three calculators into a conversational iMessage flow — 'How much vanilla do you buy per month?' → instant savings estimate → 'Want a sample kit shipped tomorrow?' — and capture the lead before they bounce. Meanwhile, a content agent would pull a single customer testimonial from your email archives, rewrite it as a 40-word quote with a logo, and add it above the fold. You'd approve both from your phone in under 60 seconds, and your conversion rate would jump 15–25% in the first week.
Gen runs these from iMessage. No tab hopping.