Roasted
C

catarinahenriques.com

Catarina De Sousa Henriques
aiOS
AI Roast · 60 sec
C
Catarina De Sousa Henriques
catarinahenriques.com
Score0C·Leaking reach
Roasted byaiOS·myaios.app
The roast
Ten H1s and zero clarity on whether you're a yoga studio or a life coach

Gorgeous testimonials and real credibility buried under identity confusion and vague promises. Visitors can't tell if they're booking breathwork, coaching, or therapy—and that hesitation is costing bookings.

I nominateandto get roasted

Scorecard

Clarity0
Conversion0
Credibility0
Speed to value0
Mobile0

What works

  • Testimonials are gold
    Three specific, emotional testimonials with full names. Alexandra's 'energetically exfoliated' and Damla's 'resolved something I've been wanting to resolve' are conversion rocket fuel—they paint vivid before/after pictures.
  • Physical location anchors trust
    Dupont Circle mentioned 3+ times. Geographic specificity = real business. Beats 'online wellness coach' by a mile for local credibility.
  • FAQ section does real work
    Seven questions covering pricing model, who it's for, how to start. Shows you've thought through objections. The 'What makes you different?' answer is solid positioning.
  • Nervous system language is smart
    'Nervous system resets' and 'evidence-based practices' speak to the educated, high-performing audience you're targeting. Elevates this above generic yoga vibes.

What's costing you money

  • Ten H1s is a technical disaster
    high
    You have 10 H1 tags. SEO aside, this signals zero information hierarchy. The actual hero H1 ('Created and led by Catarina...') buries the lede—it's about the studio, not the visitor's problem. Should be 'Reclaim Your Energy. Reset Your Nervous System.' or similar.
  • Identity crisis costs conversions
    high
    Are you a yoga studio? A breathwork facilitator? A life coach? The hero says 'studio' and 'sessions,' the FAQ says 'private coaching practice for people navigating life transitions.' A confused visitor doesn't book. Pick one primary offer and lead with it.
  • Value prop is a word salad
    high
    'Transform Your Life' (title tag), 'Prime SELF Mastery Assessment,' 'refined approach to healing and presence'—these are placeholder phrases that mean nothing. What SPECIFIC outcome happens? 'Sleep through the night again' or 'Stop snapping at your team' would convert 3x harder.
  • CTA hierarchy is invisible
    medium
    34 buttons detected but the primary action isn't clear. 'Book your transformation now' appears mid-page with no context on what you're booking (a session? coaching? assessment?). The hero CTA should be a single, specific next step: 'Book a 45-min Reset Session — $X.'
  • No pricing anywhere
    medium
    FAQ says 'flexible pricing based on project type'—that's consultant-speak for 'I'm scared to show my rate.' High-performers want to know if this is $75 or $750 before they click. Transparency builds trust; mystery builds abandonment.
  • 887 KB HTML is bloated
    medium
    54 scripts for a single-practitioner service site is insane. You're likely running a page builder (Squarespace?) with every widget enabled. This kills mobile load time and tanks SEO. Strip it down.

How we roasted your site

No black box. Here's exactly what we analyzed.

Homepage rendered

https://www.catarinahenriques.com/

Headline + CTA copy
Above-the-fold value prop
Mobile responsive layout
Perceived speed to value
Industry positioning

professional_services

Model: Claude reads your page the way a first-time visitor wouldBenchmarked against: top converting professional_services sitesLimits: public data only, no auth

Exact fixes

  1. 1
    Rewrite the hero to solve ONE problem
    high impact
    Replace the studio-focused H1 with a visitor-focused promise: 'Reclaim Sustainable Energy Without Burning Out.' Subhead: 'Somatic breathwork & nervous system resets for high-performers in Dupont Circle.' Then ONE CTA: 'Book a 60-min private session — $180.' (Or whatever your rate is.) Kill the 'Prime SELF Mastery Assessment' jargon.
  2. 2
    Collapse the service menu into a single offer ladder
    high impact
    Right now you're selling yoga AND breathwork AND coaching AND sound therapy. Visitors freeze. Create a clear ladder: (1) Intro: 45-min breathwork reset, $X. (2) Deep work: 4-session nervous system package, $Y. (3) Transformation: 12-week private coaching, $Z. Let them self-select.
  3. 3
    Add transparent pricing to the FAQ
    high impact
    Replace 'flexible pricing based on project type' with real numbers: 'Private sessions start at $180/hour. 4-session packages are $650. 12-week coaching is $3,200. Book a free 15-min consult to find the right fit.' Transparency = trust = bookings.
  4. 4
    Fix the H1 structure (one per page)
    medium impact
    Strip out 9 of the 10 H1s. Use ONE for the hero headline. Everything else should be H2/H3. This is basic SEO hygiene and helps Google (and humans) understand what the page is about.
  5. 5
    Add a 'What to Expect' section with specifics
    medium impact
    Right now the outcome is vague ('clarity and ease'). Add a section: 'After one session: You'll leave with a 10-min daily breathwork practice, a calmer nervous system, and a plan for your next 30 days. After 12 weeks: Clients report 40% better sleep, fewer stress spirals, and a clear sense of direction.' Numbers + specifics = belief.
Ready to fix this?

Your site is bleeding conversions right now.

aiOS will implement 5 fixes on your site for you. 34 points of upside, hands-off. Your entire AI team, one text away.

content agent · your fix

An aiOS content agent would rewrite your hero in 48 hours—pulling the best proof points from your testimonials ('resolved something I've been wanting to resolve for a very long time'), clarifying your offer ladder (breathwork intro → package → coaching), and adding transparent pricing so high-performers stop ghosting your contact form. You'd approve the new copy from iMessage, and it'd go live while you're teaching a session.

Roast another
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Then just text Gen to ship it
  • Fix this on my site: Rewrite the hero to solve ONE problem
  • Fix this on my site: Collapse the service menu into a single offer ladder
  • Fix this on my site: Add transparent pricing to the FAQ

Gen runs these from iMessage. No tab hopping.

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Roasted by aiOS · myaios.app/roast · 8/1/2026
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