Roasted
C

catarinahenriques.com

Catarina De Sousa Henriques
aiOS
AI Roast · 60 sec
C
Catarina De Sousa Henriques
catarinahenriques.com
Score0C·Leaking reach
Roasted byaiOS·myaios.app
The roast
Ten H1s and zero clarity on whether you're a yoga studio or a life coach

Gorgeous testimonials and real credibility buried under identity confusion and vague promises. Visitors can't tell if they're booking breathwork, coaching, or therapy—and that hesitation is costing bookings.

6 things quietly costing you money. We counted.

Clarity0
Conversion0
Credibility0
Speed to value0
Mobile0
  • Ten H1s is a technical disaster
    high
    You have 10 H1 tags. SEO aside, this signals zero information hierarchy. The actual hero H1 ('Created and led by Catarina...') buries the lede—it's about the studio, not the visitor's problem. Should be 'Reclaim Your Energy. Reset Your Nervous System.' or similar.
  • Identity crisis costs conversions
    high
    Are you a yoga studio? A breathwork facilitator? A life coach? The hero says 'studio' and 'sessions,' the FAQ says 'private coaching practice for people navigating life transitions.' A confused visitor doesn't book. Pick one primary offer and lead with it.
  • Value prop is a word salad
    high
    'Transform Your Life' (title tag), 'Prime SELF Mastery Assessment,' 'refined approach to healing and presence'—these are placeholder phrases that mean nothing. What SPECIFIC outcome happens? 'Sleep through the night again' or 'Stop snapping at your team' would convert 3x harder.
  • CTA hierarchy is invisible
    medium
    34 buttons detected but the primary action isn't clear. 'Book your transformation now' appears mid-page with no context on what you're booking (a session? coaching? assessment?). The hero CTA should be a single, specific next step: 'Book a 45-min Reset Session — $X.'
  • No pricing anywhere
    medium
    FAQ says 'flexible pricing based on project type'—that's consultant-speak for 'I'm scared to show my rate.' High-performers want to know if this is $75 or $750 before they click. Transparency builds trust; mystery builds abandonment.
  • 887 KB HTML is bloated
    medium
    54 scripts for a single-practitioner service site is insane. You're likely running a page builder (Squarespace?) with every widget enabled. This kills mobile load time and tanks SEO. Strip it down.
How we scored this

How we roasted your site

No black box. Here's exactly what we analyzed.

Homepage rendered

https://www.catarinahenriques.com/

Headline + CTA copy
Above-the-fold value prop
Mobile responsive layout
Perceived speed to value
Industry positioning

professional_services

Model: Claude reads your page the way a first-time visitor wouldBenchmarked against: top converting professional_services sitesLimits: public data only, no auth
Ready to fix this?

Your site is bleeding conversions right now.

aiOS will implement 5 fixes on your site for you. 34 points of upside, hands-off. Your entire AI team, one text away.

content agent · your fix

An aiOS content agent would rewrite your hero in 48 hours—pulling the best proof points from your testimonials ('resolved something I've been wanting to resolve for a very long time'), clarifying your offer ladder (breathwork intro → package → coaching), and adding transparent pricing so high-performers stop ghosting your contact form. You'd approve the new copy from iMessage, and it'd go live while you're teaching a session.

Roast another
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Then just text Gen to ship it
  • Fix this on my site: Rewrite the hero to solve ONE problem
  • Fix this on my site: Collapse the service menu into a single offer ladder
  • Fix this on my site: Add transparent pricing to the FAQ

Gen runs these from iMessage. No tab hopping.

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Roasted by aiOS · myaios.app/roast · 8/1/2026
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