Roasted
M

mcurtismccoy.com

M. Curtis McCoy
aiOS
AI Roast · 60 sec
M
M. Curtis McCoy
mcurtismccoy.com
Score0C·Leaking reach
Roasted byaiOS·myaios.app
The roast
Third-person narcissism meets SEO consultant — the site that forgot to sell you.

Curtis built a monument to Curtis, not a conversion machine. The credibility is real (31 years, real clients, specific proof), but the visitor has to wade through 800 words of self-mythology before understanding what they're buying or why they should care.

6 things quietly costing you money. We counted.

Clarity0
Conversion0
Credibility0
Speed to value0
Mobile0
  • Third-person narcissism kills speed-to-value
    high
    The entire hero section is about Curtis, not the visitor. "Serious clients do not email M. Curtis McCoy — they meet him" reads like a gatekeeping flex, not a value prop. The visitor doesn't know what problem you solve until paragraph four.
  • Buried lede — no clear outcome in H1
    high
    "The Expert Who Makes Big Names Bigger" is vague brand poetry. What does "bigger" mean? More revenue? More leads? The subhead says "most recommended name in their market" but that's still abstract. Compare to "I'll get you #1 on Google in your city in 90 days" — specificity sells.
  • Wall of text with no visual hierarchy
    medium
    187KB of HTML, 6 images, 87 links — this is a text dump. No scannable bullets in the hero, no before/after screenshots, no client logos above the fold. The Pencil Log Pros proof is buried 80% down the page.
  • Confusing service overlap
    medium
    AEO, GEO, SEO, Local SEO — the average buyer doesn't know the difference and you don't explain it until they click through. This creates decision paralysis, not clarity.
  • No pricing anchor or qualification filter
    medium
    "Serious owners only" and "limited number of clients" signals exclusivity, but there's no floor ("starting at $X/mo") or ceiling ("typical engagement $XX–XXX/mo"). High-intent buyers bounce because they can't self-qualify.
  • Lamborghini flex undermines trust for 90% of market
    low
    "Lamborghinis parked out front" and "private cigar lounge" — this alienates the plumber in Ohio who needs Local SEO. It works for ultra-premium positioning but contradicts the "50 states, all industries" claim.
How we scored this

How we roasted your site

No black box. Here's exactly what we analyzed.

Homepage rendered

https://mcurtismccoy.com/

Headline + CTA copy
Above-the-fold value prop
Mobile responsive layout
Perceived speed to value
Industry positioning

professional_services

Model: Claude reads your page the way a first-time visitor wouldBenchmarked against: top converting professional_services sitesLimits: public data only, no auth
Ready to fix this?

Your site is bleeding conversions right now.

aiOS will implement 5 fixes on your site for you. 34 points of upside, hands-off. Your entire AI team, one text away.

content agent · your fix

An aiOS content agent would rewrite your hero in 48 hours — visitor-first headline, 3-step explainer, Pencil Log Pros proof moved to position #2, and the Lamborghini flex swapped for a metric your plumber clients actually care about. You'd approve the new copy from iMessage, and it'd ship live while you're closing your next deal. No copywriter to hire, no revision rounds, no waiting.

Roast another
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Then just text Gen to ship it
  • Fix this on my site: Rewrite hero to lead with visitor outcome, not Curtis mythology
  • Fix this on my site: Add a 3-step visual explainer above the fold
  • Fix this on my site: Surface the Pencil Log Pros case study in the hero

Gen runs these from iMessage. No tab hopping.

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Roasted by aiOS · myaios.app/roast · 7/21/2026
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