“Casper's homepage has more mattress options than a confused insomniac has sheep to count”
Strong DTC execution with killer social proof and clear value props, but the navigation maze and weak hero CTA are costing conversions.
4 things quietly costing you money. We counted.
No black box. Here's exactly what we analyzed.
https://casper.com/
ecommerce
aiOS will implement 4 fixes on your site for you. 9 points of upside, hands-off. Your entire AI team, one text away.
Your site converts well but the navigation complexity is killing purchase intent — visitors get lost in 328 links before they buy. An aiOS content agent would audit your entire information architecture, consolidate your product categories into 3 clear paths, and rewrite your hero to lead with cooling benefits instead of brand name. You'd approve the streamlined navigation from iMessage and watch conversion rates climb.
Gen runs these from iMessage. No tab hopping.